The founder of Novention, Yuri Sire, took a giant leap by presenting the new dating app MatchSelf at 1 Million Cups start-up conference  in Irvine. The purpose of the event was to get recognition from top industry professionals as well as constructive forum feedback after a full-blown presentation.  

The app itself could be the new generation dating site with the best communication tools on the market. As of this time, it will soon be going into the Alpha Test mode where MatchSelf+Novention will be inviting select few user affiliates to thoroughly test the new system of smart matching. It's still not clear when the dating app will be officially on the market. Although, one thing is clear is that the MatchSelf team is doing its best to ensure highest quality control. 

According to Novention, the markets seem to be ripe for a real dating app like this. Closer to 40% of all features within the app itself are ALL NEW features that would help MatchSelf to retain competitive advantage against ineffective stagnation. With so many other emerging apps, it sure can be hard to break through the market-trade barriers - especially with so many reputable firms now releasing their own original apps and websites. As the dating app MatchSelf gains more traction, the founding company would be establishing invaluable strategic alliances to accommodate for the innovation edge bolstered by more robust operational dynamics & team support. 

All in all, Novention is hoping to work with among the best in the industry to establish a global brand name with a reputation for best new web-tech on the market.